Internet marketing sometimes also referred to as online marketing, web marketing or digital marketing refers to the marketing of products, services or brand via online channels. In short, Internet marketing is about leveraging on the Internet to get your sales and promotion messages across to your targeted audience.
Hence Internet Marketing can take many different forms; listed here are some of the more common ways to go about it…
Search Engine Optimisation
Search Engine Optimisation or SEO refers to the techniques used to optimise a website for ranking high on the search engine results page (SERPs). The ultimate reward from SEO is thus having a website on Page 1 of Google for profitable keywords relevant to your business niche.
When customers looking for your product or services search these keywords on Google or other search engines, they will see your site listed and likely visit it. When enough such customers visit your site, sales will follow and with it, profits. Thus SEO is about leveraging on the Search Engines to drive targeted wallet ready customers to your website.
Pay Per Click (PPC)
An alternative to SEO is to pay for your page 1 listing on the SERPs. On every search results page of Google or other search engines, you will find sections reserved for paid ads. These ads are usually charged on a Pay Per Click or PPC basis ie the advertiser pays if and only if his ad is clicked.
Hence regardless of the number of times his ad is displayed, the advertiser pays nothing if the ad is not clicked. Like SEO, PPC leverages on search traffic, which advertisers know is laser-targeted and hence easy to convert to sales. Google Adwords is an example of PPC.
Social Media Marketing
Social media marketing leverages on social media traffic to bring about sales. Advertisers will often advertise on popular social media platforms like Facebook, hoping to channel a share of social media traffic their way. While the savvy social media marketer is likely able to run profitable ads campaign, it is just as easy to lose money running such ads if your campaign objectives are unclear.
Why? Because people often go to Facebook and other social media platforms to make friends rather than buy things; hence such traffic usually do not convert to sales as well as search traffic and may need some nurturing as well as follow up on the part of the marketer before significant results can be reaped.
Email Marketing
Here the focus is often on building a targeted email list through giving away free gifts (often ebooks) in exchange for an email opt-in. This list is then used by marketers to promote their product offerings or services through a regular series of email blast.
The success of email campaigns often hinges on the quality of the email list. The more targeted the list, the better the results.
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The above is just an overview on what Internet Marketing is and how it is conducted in its most common form.
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