Internet Marketing is an unregulated but lucrative field. As such, it is inevitable that there will be self proclaimed gurus, claiming to have the magic formula to help you make money online. Hence amidst the sea of courses available today, how do you choose the right one?
A Top SEO Professional Need Not Be a Good Internet Coach
First of all, let’s dispelled the myth that a top notch SEO expert will automatically be a good Internet marketing coach. If all your coach can teach you is how to be on page 1 of Google, you ought to start being worried. SEO is just a skill, not unlike any other skills you may have. But skills alone cannot make you rich.
That’s why there are skilled SEO professionals in Singapore that are working for SEO firms as employees; they have the skill but unfortunately not the knowledge or strategies to monetise their SEO skill. They can get a website to page 1 of Google but so what?
Unless you are able to efficiently monetise that website, being on page 1 is just another vanity matrix that can’t make you rich. And don’t believe those who tell you that you can put ads on the website or do affiliate marketing with it. You need more than a few thousand visitors a month to good make money that way.
Ads and affiliate marketing are NOT the most efficient way to monetise a website. Hence, when attending a preview, always ask about the monetisation model to see if it makes sense to you.
Do not be mistaken. We are not downplaying the worth of good SEO skills. To make money, you will need to have wallet ready customers visiting your website and having a website on page 1 of Google for profitable money keywords can indeed drive these wallet-ready customers your way.
Instead, all we are saying is that if you are not currently a business owner and do not have a product or service to market, is the Internet marketing course you are looking at able to arm you with methods to make money with your page 1 website?
The Monetisation Model
To make the most of your page 1 website, local marketing is the way to go. Local business owners are always on a look out for more customers. Hence, if you can drive customers their way, they will be happy to pay you good money. However, these local business owners are not stupid as well.
If they see you successfully driving leads to them because you own a website on page 1 of Google search, there is no stopping them from engaging an SEO firm themselves and commissioning that firm to build them a page 1 website as well, thereby competing with your website.
Hence local marketing is lucrative but only if you are able to control your client and keep them for the long haul. This requires special sales and negotiation skills which most Internet marketing coaches and SEO professionals in Singapore do not possess. To teach local marketing successfully, you will need a coach who is not only good in SEO, but also sales negotiation – someone special like Andrew Koh.
Why Andrew Koh?
Firstly, he is a qualified SEO professional having attained his SEO certification from the world renowned USA-based Search Engine Academy. This is important because not all SEO professionals in Singapore are certified.
More importantly he has got a wealth of experience as a senior manager, having previously held the position of Chief Agency Officer at HSBC Insurance and a corporate rank as high as Senior Vice President.
Being the head of an agency channel, he has got the business skills and experience few Internet coaches in Singapore can match. He is thus the ideal person to teach Internet Marketing at the highest level.
How to Learn from Andrew Koh?
By attending his FREE Real Internet Secret Plus preview. Attendance to this preview is strictly by registration only because of the full house crowd Andrew usually attracts. Reserve your seat now!
